Attention
Stop the scroll.
Create content people actually want to watch.
SMK SocialXperience
Your business doesn'tneed more content.We build
Content. Branding. Marketing. Leads. Growth.
SMK SocialXperience helps businesses connect the pieces that turn attention into opportunities — from content and branding to lead generation, customer experience, follow-up and growth strategy.
Get Seen.Get Remembered.Get Chosen.Get Seen.Get Remembered.Get Chosen.Get Seen.Get Remembered.Get Chosen.Get Seen.Get Remembered.Get Chosen.
The Reality
You don't have a content problem.
You have a connection problem.
Most businesses aren't failing at marketing because they aren't posting. They're losing momentum because the pieces don't talk to each other.
- 01Your content.
- 02Your marketing.
- 03Your offers.
- 04Your leads.
- 05Your follow-up.
- 06Your sales process.
- 07Your customer experience.
- 08Your brand.
They shouldn't operate independently. They should work together.
That's the difference between simply being active online and building a marketing system around the business.
The Consequence
Attention without strategy
- A beautiful Instagram feed doesn't automatically create customers.
- More followers don't automatically create revenue.
- More leads don't matter if nobody follows up.
- Paid advertising doesn't fix a weak offer.
- And great service doesn't help your growth if nobody knows you exist.
SMK looks beyond the post. We look at the entire journey:
- 01Attention
- 02Interest
- 03Lead
- 04Follow-Up
- 05Booking
- 06Experience
- 07Loyalty
Every day your business is online, potential customers are forming an opinion about your brand. Marketing shouldn't simply keep you busy. It should move the business forward.
The SMK Philosophy
We don't just ask:
“What should we post?”
We ask:
- Better content.
- A stronger offer.
- A different campaign.
- A better customer journey.
- Improved lead follow-up.
- A strategic partnership.
- Better positioning.
- Or an opportunity the business hasn't considered yet.
That's the SocialXperience.
The SMK Difference
Your marketing should have behind it.
CreativityStrategyExecutionGrowth
Every piece of content should have a purpose.
Authority
Build a brand people recognize, remember and trust.
Leads
Create campaigns, promotions and offers designed to generate real interest.
Growth
Analyze what's working, identify opportunities and continuously improve.
Capabilities
What SMK handles.
One partnership replacing a stack of contractors — creative, strategic and executional, under a single roof.
Strategy, content, posting, Reels, Stories, captions, engagement and optimization.
Content management, campaigns, branding and community presence.
Google Business Profile
03Profile optimization, content, imagery, updates, offers and reputation strategy.
Websites & Landing Pages
04High-quality, brand-aligned websites and landing pages built to present your business professionally and convert visitors into leads.
Content Creation
05Professional photography, videos, educational, promotional, lifestyle and behind-the-scenes content.
Video Production
06Short-form video designed specifically for Instagram and Facebook.
Editing
07Professional video editing, hooks, pacing, captions and visual storytelling.
Creative Direction
08SMK develops concepts instead of expecting the business owner to constantly provide ideas.
Brand Development
09Create a consistent, recognizable visual identity.
Promotional Campaigns
10Develop promotions designed to generate attention and inquiries.
Open Houses & Grand Openings
11End-to-end promotion, content and on-site support to drive traffic and maximize launch momentum.
Events
12Pre-event promotion, live coverage, recap content and audience engagement before, during and after.
Offer Development
13Help businesses create stronger, more compelling offers.
Lead Generation
14Build strategies designed to generate qualified inquiries.
Customer Journey
15Content → Inquiry → Follow-Up → Booking → Customer.
Business Growth
16Identify opportunities beyond simply posting on social media.
Coaching & Support
17Access to SMK for marketing and business-growth guidance during designated working hours.
Choose Your Experience
Built around where your business is now — and where you want it to go.
Whether you need strategic direction, professional content, or a fully integrated marketing and growth partner, SMK offers different levels of support designed around your business.
$500
We guide you.
$1,000
We create with you.
$3,999
We become your marketing & growth partner.
Basic
Coaching + Strategy + Direction
$500+ HST / month
For business owners or internal teams who want to manage their own social media but need professional strategy, direction, and ongoing guidance.
Includes:
- Social Media Coaching for the Owner or Team
- Strategy & Content Direction
- Monthly Content Calendar
- Caption Writing
- Keyword & Hashtag Strategy
- Branded Creatives
You execute. SMK provides the strategy, direction & creative foundation.
The Presence
Content + Consistency
$1,000+ HST / month
For businesses ready to take content creation and editing off their plate and establish a professional, consistent presence across Instagram and Facebook.
Includes:
- Instagram + Facebook Content Creation & Editing
- Monthly Content Strategy
- Content Calendar
- Caption Writing
- Keyword & Hashtag Strategy
- Branded Creatives
- Reels / Short-Form Video Editing
- Story Content
- Profile Optimization
- Brand Consistency
- Monthly Performance Review
SMK creates. Your brand stays visible, professional & consistent.
Signature Partnership
The SocialXperience
Signature Marketing + Growth Partnership
$3,999+ HST / month
For businesses that want more than social media management. The SocialXperience is a hands-on partnership for businesses that want SMK actively involved in their marketing, content, brand, lead generation, and overall growth strategy.
Everything in The Presence, plus:
- Full Instagram + Facebook Management
- Google Business Profile Management
- Up to 4 Scheduled In-House Content Sessions Per Month
- Professional Video & Photography Content
- Premium Reels & Short-Form Video Production
- Advanced Video Editing
- Creative Direction
- Brand Development & Positioning
- Marketing Strategy
- Lead Generation Strategy
- Paid Advertising Strategy & Campaign Management*
- Promotional Campaign Development
- Offer Development
- Lead Follow-Up Strategy
- Automated Follow-Up System Strategy
- Customer Journey Strategy
- Conversion Strategy
- Google Review & Reputation Strategy
- Competitor & Market Research
- Partnership & Collaboration Opportunities
- Monthly Analytics & Growth Recommendations
- Marketing Coaching
- Business Growth Coaching & Support When Needed
- Direct Access to SMK During Designated Working Hours
- Priority Communication
- Monthly Executive Growth Strategy Session
- Full weekly report shared on terms of measuring data
Your outsourced creative, marketing & growth partner.
One integrated partnership built to help your business get seen, create opportunities, generate leads, and grow.
*Advertising spend and third-party platform costs are separate from the monthly management investment.
Tailored Partnerships
The Bespoke Experience
No two businesses have the same challenges, goals or growth opportunities.
For businesses requiring a different level of involvement, SMK offers tailored partnerships designed around your priorities, existing resources, objectives and desired level of support.
The strategy is built around your business — not adapted from someone else's.
Your strategy shouldn't be one-size-fits-all. Neither should your partnership.
At A Glance
Compare the experiences.
- Strategy & Direction✓
- Content Calendar✓
- Captions & Keywords✓
- Branded Creatives✓
- Instagram + Facebook Content✓
- Reels Editing✓
- Social Media Management✓
- Google Business Profile✓
- On-Site Content Creation✓
- Professional Video & Photography✓
- Lead Generation Strategy✓
- Paid Advertising Management✓
- Follow-Up Strategy✓
- Growth Coaching✓
- Priority SMK Support✓
Not sure which experience fits your business?
Tell us about your business, your goals, and where you need support. We'll help determine the level of partnership that makes the most sense for you.
How We Work
Strategy before content.
01
Understand
We learn your business, services, customers, competition and goals.
02
Position
We determine what makes people choose you.
03
Create
We produce content and campaigns designed around that positioning.
04
Distribute
We strategically manage your digital presence.
05
Convert
We look at how attention becomes inquiries and bookings.
06
Optimize
We analyze, adjust and continuously look for opportunities.
Founder | Marketing & Business Growth Strategist
The Founder
Meet
Experience behind the strategy.
Shirley brings more than 20 years of experience in client experience and relationship building, alongside 15+ years in social media management, sales, marketing, and business development, and over 8 years of business and personal coaching.
Her approach has been further shaped by a commitment to continuous growth, including participation in 15+ Tony Robbins events and seminars, as well as mastering the use of AI and automation to work smarter, move faster, and create more powerful marketing and business systems.
But technology never replaces the human connection. Shirley combines the power and efficiency of AI with what technology can't replicate: intuition, relationships, creativity, empathy, and understanding people.
SMK SocialXperience wasn't built on theory. It was built through decades of real-world execution, human connection, innovation, and understanding what actually moves a business forward.
That's why SMK works across the disciplines that determine whether businesses grow:
- Sales
- Marketing
- Customer Experience
- Business Development
- Relationship Building
- Strategy
- Execution
This combination created the foundation for SMK SocialXperience — a marketing and growth company that looks beyond social media to understand the entire business behind the brand.
Monday – Friday · 9:00 AM – 5:00 PM ET
Follow on Instagram @smk.socialx“I don't want to simply create content for your business. I want to understand why someone should choose you — and then make sure the world sees it.”
The Path
01
15+ Years
Sales, Marketing, Client Experience & Business Development
02
8+ Years
Business & Personal Coaching
03
15+ Events
Tony Robbins Events & Seminars
04
Today
SMK SocialXperience — Marketing + Content + Strategy + Growth
Strategy is only as powerful as the people executing it.
With more than 8 years of experience in business and personal coaching, Shirley understands that growth isn't always about finding another tactic.
Sometimes the strategy is right — but the execution, communication, confidence, systems or team alignment needs work.
That's why higher-level SMK partnerships can include strategic coaching and support for business owners and their teams.
The goal isn't simply to tell businesses what to do. It's to help them understand why they're doing it, how to execute it and how to improve.
15+ Tony Robbins Events & Seminars Attended
Growth starts with the person behind the business.
Over the years, Shirley has invested extensively in business, leadership and personal development, including attending more than 15 Tony Robbins events and seminars.
Strategy matters. Execution matters more.
What does all of this mean for
It means SMK doesn't look at your marketing through one lens. We look at:
- What you're selling.
- How you're positioning it.
- How you're marketing it.
- How people experience your brand.
- How leads are handled.
- How customers are converted.
- How customers are retained.
- And where opportunities for growth are being missed.
That's why SMK is more than social media management.
Tell Us About Your BusinessWe are not for
SMK works best with business owners who are ready to:
- Execute.
- Test.
- Adapt.
- Invest.
- Grow.
We're not interested in creating content simply to say something was posted.
We're interested in figuring out what moves the business forward.
The Alternative
Seven hires, or one partnership.
Traditional Approach
- Social Media ManagerSeparate hire
- Content CreatorSeparate hire
- VideographerSeparate hire
- EditorSeparate hire
- Graphic DesignerSeparate hire
- Marketing StrategistSeparate hire
- Growth ConsultantSeparate hire
vs.
SMK SocialXperience
One integrated
Creative direction, production, strategy and growth thinking — coordinated by one partner who already knows your business.
Application
Let's talk about your business.
Tell us where you are, where you want to go and what you need help with.
smk.socialxperience@gmail.com
226-899-7222
Monday – Friday · 9:00 AM – 5:00 PM ET
The next move is yours.
Your business is already
The question isn't whether you should market your business.
The question is whether your marketing is actually helping build the business you want.
Let's look at where you are now, where you want to go, and what needs to happen between the two.